The eBay Business Handbook by Robert Pugh
Author:Robert Pugh
Language: eng
Format: epub
Publisher: Harriman House
Keywords and phrases
Approximately 75% of buyers search for items as opposed to browsing for them. Therefore the trick is to get as many of the most searched for words into the title without keyword spamming. This is the annoying habit that some sellers employ to entice you into their auctions: they will include words within the title that do not relate directly to the item, but are popular search words. This practice is not allowed and may result in the removal of your listing or worse!
Be wary of listing fixed price items containing phrases such as âideal stocking fillerâ or âgreat Christmas giftâ; these will look a bit odd at Easter.
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